![]() You can also do this from iTunes, to re-download an app to your computer that you originally purchased on your iPhone. What you do is act like you’re buying it again - tap the app’s price, and the App Store will recognize that you’ve already purchased it and ask if you wish to download it again. The App Store UI doesn’t make this clear, but Apple describes it in this KBase article. ![]() If you accidentally delete an app you’ve bought, you can re-download it for free. ![]() (Apps purchased over the phone network - EDGE or 3G - are limited to 10 MB, but most apps are well under that.) Re-Downloads I even bought and downloaded an app over EDGE, no problem at all. Again, though, tomorrow - after the worldwide launch of the iPhone 3G and the 2.0 OS - will be the real test. Given the high daily traffic of the iTunes Store (for music and video), I’m not surprised, but the App Store seemed perfectly responsive all day long. And it’ll be interesting to see what happens tomorrow, after the iPhone 3G goes on sale in Europe and North America, and after (I presume) the iPhone 2.0 OS update is officially released for existing iPhone users. It’ll be interesting to see if Apple continues displaying these numbers going forward. I suspect both the non-live updates and downward fluctuations are related to caching. The download numbers don’t seem to be live, and a few developers who’ve been (understandably) obsessing over their numbers all day have told me that they’ve seen them fluctuate - both up and down. These numbers very well may change over time - for example, perhaps some users are treating the free ad-supported versions as the equivalent of demo versions, and, if they continue using and enjoying the apps, will spring for the paid premium versions in a few weeks. So the ratios are very similar: 48-1 for Exposure, and 42-1 for Twitterrific. As of this writing, here’s how the download counts look: Exposure The Iconfactory’s Twitterrific and Fraser Speirs’s Flickr client Exposure share a very similar model: both apps are available through the App Store in two forms: (a) a free version, supported by occasional ads from The Deck 1, and a paid ad-free version for $9.99. Second, for the handful of apps with free and paid counterparts, we can see how many people are willing to pay for the non-free versions. That’s $109,440 in revenue in under a day - about $76K for Sega, and $33K for Apple. As I type this, Sega’s Super Monkey Ball game has been downloaded 10,955 times, and costs $9.99. First, obviously, you can look at popular apps and figure out how much money they (and Apple) have made. ![]() This is interesting for a couple of reasons. These download numbers are not visible in iTunes - only in the App Store app. Given that the only way to download a non-free app is to buy it, it more or less puts sales figures out in the open. On the iPhone’s App Store app, at the bottom of the details page for every app is a downloads count. Observations regarding the App Store and some of the apps: Download Counts The printed books are another way to bring certain portions of your personal journals to life, and at the low cost that Day One is offering I think it’s going to be a very popular option.The App Store, Day One Thursday, 10 July 2008 I’ve personally used Day One since it first appeared, and I find it a great way to keep track of how my life - and that of my friends and loved ones - is going. All files are then deleted after the book is completed. Since journals can be a very personal thing, the Day One app securely transfers your files to the printing facility, and printing is completely automated with no human intervention. There’s no word on whether the function will arrive in the Mac app, but that seems like a natural move. All of the creation, ordering and payment (via Apple Pay, naturally) is done within the Day One app for iPhone or iPad (see image below). Each book features a unique design, maps and stats, full-color photo printing on high-quality paper, and customizable covers and content. Have a need for a hardcover rather than the regular paperback cover? Add $5. The books are relatively inexpensive, costing anywhere from $14.99 for 50 pages up to $49.99 for a 400 page book.
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